
From diagnosis to distribution — four tiers of validation
The North America Market Entry Program is a four-tier market validation program for Korean brands preparing to enter North America.
Built on field data from the stores Megatrends operates across three Canadian cities, we validate brands through real stores and real consumers — not reports. Each tier can be engaged independently.
We assess market readiness across five lenses — regulation, pricing, positioning, and more — and identify what must be addressed before entry.
We collect and analyze real usage feedback from multicultural target consumers to see how your product lands.
Products are displayed and tested in our operating stores. Shelf response is more honest than any survey.
We expand validated brands through store placement, group-buy tests, and distributor connections.
Field validation led to a two-year MOU with exclusive Canadian distribution rights. (Aug 2025 – Aug 2027)